She's obviously doing this intentionally. It's not even a question.
There's really no such thing as bad publicity. Elo's not stupid - this drums up the hype and the controversy, and simultaneously makes people look towards the RP derivatives to see what the creators/maintainers do next. Enough people watching this staring contest and they might blink. Meanwhile, people have the promise of RP3 floating around in their heads.
I'm not really judging too harshly as I can't say if I'd be doing the same thing in her position or not, simply because I can say that I'd never be in her position to begin with.
Which leads me to my next question; why start a riot?
What's the essential means of starting something that you know is going to turn into utter chaos and destruction? Attention?
Eloraam, of all people, I would never expect to intentionally cause an outbreak, but I've never known her personally and thankfully I never will.
& Let me just take the fan girl moment to say "OMG LEMMING I LOVE YOU."
Because TE is awesome.