Lol and you really think it'll stay that way? Just look at cellphone apps. There's tons of paid apps with advertising in them for absolutely no reason. There's already ads in various games. Battlefield 2142 for example. They had billboards in the game that would update every few rounds with new car ads and crap like that. Other games have done the same thing. I pay almost 100$ for a game and still get subjected to advertising? Yeah I don't think so. I blocked those too and even inserted my own images instead. My battlefield had cool anime billboards and old 50's style ads. I left certain ads that I found fit the environment tho.